UND introduced their new logo today, representing the new Fighting Hawk mascot. The logo, taking a page from the US postal service or Burlington Northern Railway, appears to be a direct rip-off. The logo’s design is unlikely to satisfy North Dakota fans who have resisted the change from the Fighting Sioux to Fighting Hawks (new logo below).
Photo: Burlington Northern Railway (below)
The new logo was revealed at an on-campus ceremony emceed by University President Ed Schafer from UND’s Athletics High Performance Center and carried live online.
Responses to the design were mixed, to say the least.
Reader Comments to the new logo were largely negative -“Looks more like a poor drawing of a white whale.”, “Exceedingly bland. …Looks like a practice jersey from the seventies.” and, “ugly ugly ugly. They dropped the ball on this.”
Of course, our proposed logos for UND are still available if the Fighting Hawks decide to change course again.
Merchandise for purchase with the new logo, designed by SME Branding of New York City, is expected to become available in mid-August. Don’t expect long lines.