As we enter the second week of our vigorous defense of our school identity, it’s a good time to take stock of where we are and what difference you, our readers, are making.
Here are some facts:
- You clearly care about this mascot and identity issues…
- Last Wednesday’s lead post entitled “Sneaky New DU Campus Safety Policy Effectively Bans Boone Mascot Costume from DU Campus” is, by far, the most viewed story we’ve ever produced, with over 6,000 views. That’s the same size as an entire sellout DU hockey crowd at Magness Arena, and remarkable considering the small overall size of the DU community.
- Our articles on this topic over the last six days have generated LetsGoDU 12,000 views with readers coming from our 1,178 Twitter followers and LetsGoDU Facebook page.
- It’s not just our blog viewership that’s skyrocketed. Our friend, Denver Boone, reports that the character’s Facebook page has reached 107,682 users this week, up almost 4,000,000% over the previous seven days — yes, that is 4 million percent.
- Over 12,000 people engaged with the Boone on Facebook over the last six days — clicking, liking, commenting and sharing
- These engagements came from all 50 states, as the issue spreads well beyond Denver
- LetsGoDU reports 316 reactions, likes, shares, and comments on Facebook, Twitter, and LetsGoDU.com on the Boone ban and Pioneer nickname articles. Denver Boone shows over 1,376 reactions, likes, shares and comments on Facebook and Twitter – there were so many comments on one story we had to estimate.
- Just ONE story on Denver Boone Facebook was shared by 127 people alone! If each of those readers has 300 followers, that reach is 38,100 people – more than half the size of the Broncos crowd at Mile-High Stadium
Okay, so we’ve established that you care about this issue. What effect is it having on the policy-makers on the DU campus?
We’re hearing the following:
- DU staffers in athletics, alumni relations, and administration are receiving a steady stream of e-mails and phone calls from you on this topic.
- Members of the Board of Trustees are receiving and talking about your responses.
- The Chancellor is also receiving your emails, and hearing from the Board of Trustees about your communications to them.
- Phone calls and emails are flying between members of the senior administration, and many were surprised by the high level of passion shown by those seeking to retain our mascot, our nickname, and our traditions.
- Meetings are taking place to discuss these issues on campus
Here are a few more facts DU should consider as they listen to our views. According to the latest customer service research at Trackur:
- 91% of unhappy customers will never do business with the company again. Of course, universities are not-for-profit organizations and not businesses, but it’s reasonable to assume that if DU does not listen to the wishes of its core base, the threat of serious attrition is very real.
- 96% percent of unhappy customers never complain. Thus, DU’s people should be aware of not only those of us who are contacting them but also those who they may lose in this controversy who will never contact them.
- A customer who is dissatisfied typically tells 9-15 people about their poor experience, and some 13% will tell 20 people. Given the ease of communication on social media, it’s clear that the DU community is spreading their dissatisfaction rapidly on this issue.
- Identity matters to people at DU, and the more we can keep letting DU know we care about this issue, the more chance we have at a positive outcome.
- We are hoping DU will announce in writing that the Pioneer nickname won’t be changed. That would help to restore our trust in DU.
- We would also hope that the mask ban policy will be scrapped or modified to include Denver Boone, as it has DU has proven to us that the policy and its implementation were severely flawed and DU’s motives behind the policy were political, and not safety.
- We hope this issue improves two-way communications so we can solve this issue together and we can return our focus to DU sports, campus news and building school spirit.
Please take a few minutes and write to firstname.lastname@example.org and cc the email@example.com and let them know how you feel about the banning of Denver Boone on the DU campus as well as your thoughts about any efforts to change or eliminate Pioneers as the University of Denver nickname. Your voices are still critical to this issue and please spread the word…