NCAA Provides an Early Model of Revenue Sharing & the Possible Impact on DU

The NCAA provided a look into the future of revenue-sharing payouts to student-athletes by looking at the Power-Four (Big 10, Big XII, SEC, & ACC) conferences House v. NCAA legal settlement and estimating the revenue sharing to student-athletes using 2025 figures by conference, by sport. These estimates do not include The Department of Education’s Office for Civil Rights (OCR)  recent guidance that there must be an equitable distribution of NIL funds between men’s and women’s sports. It has not been determined if the same NIL principle will apply to revenue-sharing.

Starting with estimated 2025 figures and an estimated $19 million payout to P4 student-athletes by athletic team (below):

Football (of course) leads the way with a payout of almost $14.8 million which equates to about $140,000 per player. Men’s basketball players, on average, would receive $218,000 each, and women’s hoops players receive $16k. The payouts drop precipitously from there.

Generally, with one exception, DU’s premier sports under this potential methodology look relatively safe – assuming, and it’s a massive assumption, there are no enormous Name, Image, and Likeness (NIL) disparities between the Power Four and Mid-Major programs.

How would the splits look for Power Four student- athletes versus DU’s menu of sports? Student-athletes payouts are estimated as follows: Hockey – $20.4, gymnastics – $5k, lacrosse – $1k, soccer $2k, swimming – $1k, tennis – $2k, golf – $1.3k, volleyball – $6k. No figures for skiing and triathlon are shown, but those figures are likely negligible.

At first glance, Denver looks relatively safe with the exception being basketball and men’s ice hockey. DU does not compete with P4 programs for most basketball players but is at risk of losing young talent that blooms to more highly funded programs. From a purely financial perspective, the DU hockey program may be disadvantaged in recruiting players against the Big 10 and new NCHC member ASU. BC, an ACC member, will be in the revenue sharing business as well.

These are estimates of the amount of revenue-sharing a school could distribute to its athletes for the 2025-26 fiscal year assuming each school limits revenue sharing to 22% of its annual athletic department revenues – this is the percentage used to arrive at the initial annual cap. However, a P4 school can elect to share any percentage of its athletic revenues within any of its athletic programs as long as the total payout does not exceed $20.5 million annually. Once again, future Title IX guidelines may direct schools to redirect funds to women’s teams and reduce the men’s payouts as well.

Due to future TV deals and additional revenues, the $20.5M cap is estimated to grow to around $30 million per year over the next 10 years, causing an even greater gap between the P4 and their mid-major counterparts.

In the short term, many Denver coaches could argue the benefits of a DU degree, with the exception of basketball and hockey, where the projected gap is likely to impact recruits’ college decisions. Though hockey has its own advantages – namely being the best program in the country with the most national titles of all time and the fact that they’re sending multiple players to the next level every year. And David Carle would surely tell you that any player making his collegiate commitment based on these revenue-sharing figures would not fit with Denver’s culture anyway.

Interesting times are ahead…

6 thoughts on “NCAA Provides an Early Model of Revenue Sharing & the Possible Impact on DU”

  1. Well explained. So the average hockey to Michigan will be getting or is getting $20,000. Currently what does the average

    1. Well, they also have a scholarship, a cost-of-attendance (CoA) stipend, room and board. Add whatever their NIL is plus $20k. DU can offer all this except the $20k and their CoA may be greater.

  2. Sorry for disjointed message. Currently how much money is a DU hockey player getting? Count NIL money and whatever else the school chips in. I’m thinking high end drafted players don’t need that much. They stay 1-3 years. On the back end they will get about $800,000 when they sign their entry level contract. Thanks

    1. Very little NIL hockey money at DU currently. Currently, scholarships and CoA varies by school – including DU. I don’t have that information for the BIG 10 or DU.

  3. The vast majority of schools , including DU, spend a lot more on athletics than the revenue athletics brings in ( ie they lose money on athletics) There is no net revenue to share for most schools

    It seems like this adds to inevitable split of power 4 schools (or subset of them) from the other few hundred D1 schools. They should just spilt p4 away for football and basketball and everyone else at those schools and all other schools just be a traditional student athlete – but that’s not happening

    Kind of worried about future of hockey. It’ll be just B1G and the handful of others you mention (they have revenue plus bigger alumni/fan base for NIL). Many traditionally strong schools like DU ( NoDak, Duluth, much of hockey east, ecac etc) will not be able to match the money . hopefully anon is correct that we can still get future high end players that will eventually make NHL money

    ( future of NHL basketball at DU is not relevant because we’ve never been competitive and clearly can’t be moving forward)

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