Is DU Delivering on Denver Impact 2025?

In 2018, The University of Denver created a strategic plan. Denver Impact 2025 to position the University of Denver for the future. How well is Denver following on those plans? Has the change of chancellors (Rebecca Chopp to Jeremy Haefner), COVID-19, and the many other challenges faced by higher education stifled the strategic plan?

By and large, the University of Denver has done quite well with a number of notable achievements within its strategic plan as well as some obvious shortfalls. This review focuses on capital projects but it is clear that there are a number of ongoing efforts to make the student experience as rich and meaningful as possible on the DU campus – and off campus with the addition of a mountain campus.

Denver Impact 2025 was envisioned as more than just a capital plan. It was a strategic document designed to position the university for the future during a turbulent time for higher education. The plan envisions the alignment of DU with the dynamic growth of Denver and the growing Rocky Mountain West while maintaining the core values of the university – small classes, ethical values-based leadership, high-impact learning experiences, global citizenship, and an international and diverse community.

Great progress has been made on the capital side with the stated goal to create greater collaboration by developing a community commons (i.e., student union), a first-year residence hall, and a career achievement center. All three projects have been completed and provide for greater interaction and engagement for students, parents, and guests on campus.

Additional crosswalks and lights on Evans have helped as have signals to ease pedestrian traffic along Iliff and Asbury. Streetscape improvements along several boulevards have been made as well. Solar rooftop panels have been added to the campus and a new open space has been added between J-Mac and the Joseph Korbel School of International Studies. Seating clusters and meeting areas have been created along with several coffee shops in the middle of campus.

The results get more mixed with several of the other design elements. The plan called for clear entry points into the campus (gateway) for visitors and to bring a “college town environment to the campus edges. Sections along Evans Avenue and University Boulevard provide opportunities for redevelopment to grow into a vibrant mixed-use district.”  Progress in this area has been much less clear and observable. On-campus signage has changed little and parking remains difficult to find for new visitors. Little visual identification remains except for a peeling ‘Denver’ decal mid-block, posted on the sky-bridge at the middle of campus on Evans.

The 6-acre site along Buchtel and University was identified as the last piece of significant developable land on campus. Denver Impact 2025 calls for a “vibrant mix of retail, hotel, office, innovation, and both affordable and market-rate housing are seen as part of the planned college town developments” on the location. Nothing has been done as of this writing but time still remains on the 2025 plan. Clearly, this will be an important project to optimize the relatively tight space requirements of the urban campus and the logical fit with DU’s School of Hospitality.

What are you most excited about with the Denver Impact 2025 Plan?

View Results

Loading ... Loading ...

The greatest unfinished business is with the Denver District idea. The plan called for a move away from an inward-focused campus layout to “a more welcoming, defined, and porous campus”. We can point to one local example, the Pearl Street retail area. Located to the west of DU, a formal gateway greets visitors to the Pearl Street retail area. Unfortunately, in the case of DU, there is little to no identification to show travelers along the primary arterials of University and Evans Avenues or the secondary arterials of Buchtel, Illiff, Franklin, Downing, or High Street that they are entering a campus area.

Additional work in the surrounding neighborhoods of University and University Park could be made to better transition and connect the surrounding neighborhoods with the university. Other universities have achieved this transition with street-level monuments, street signs, paint schemes and unique lighting which would clearly show the transition into a university ‘District’.

Similar demarcations can be used such as street level monuments and street signs.

For example, a local Denver artist created Flags of Denver to identify symbols with neighborhoods. Similar icons could be developed and added to street signs in the University and University Park neighborhoods to generate a ‘transition zone’. This would require coordination with Denver local government.

 The University neighborhood is home to the University of Denver. A potato farmer donated the initial 80 acres for the campus when the university decided to move its home from Downtown Denver. Completed in 1999, the Williams Tower at the Richie Cente
University Neighborhood featuring DU colors and the Williams Tower.
 This south Denver neighborhood was founded in 1886 and advertised for its unsurpassed mountain views, distant from smelters, with pure air and no saloons, represented by the flag's sky blue. The central icon on the flag is the Richardson Romanesque
The University Park neighborhood which features the DU Chamberlin Observatory.
Arapahoe Acres, two miles south of DU, have unique street signs to reflect their mid-century neighborhood. Why can’t University & University Park develop their own, unique street signs?

DU has little control over surrounding retail on University Boulevard and Evans Avenue as of this writing and remains at the whim of local developers and retailers. Also, with only thirty weeks of regular campus quarters each year, almost half the year local retail traffic drops significantly. Add limited public parking space and the retail businesses along University and Evans appear to be in constant flux. The desire outlined in the strategic plan to influence and lead local retail appears to be an overly ambitious goal of the Denver Impact 2025 plan.

Outside the stated plans of Denver Impact 2025, Chancellor Jeremy Haefner has acquired the James C. Kennedy Mountain Campus near Feather Lakes in Northern Colorado. This acquisition clearly supports the concept of student collaboration and centers on his vision of providing students with a holistic 4D experience – character growth, lives of purpose, intellectual growth, and well-being are all aligned with the student promise made in Denver Impact 2025.

Significant progress has been made so far but there is much more to do to achieve the lofty goals outlined in DU Impact 2025.

Top photo: DU Impact 2025

6 thoughts on “Is DU Delivering on Denver Impact 2025?”

  1. I think a ton of people drive by the University of Denver on various sides — and even through the middle — and if they aren’t curious or have ties to DU in some way don’t even realize they are next to, or in the middle of, a significant university campus. “A better-designed ‘Denver District’ to visually integrate the University with the surrounding neighborhood with clear entry and exit points” is sorely needed.

    1. A little surprised a private school like DU is so slow on this. Gonzaga, G-town, Saint Louis Univ, so many other colleges large and small have these meaningful aesthetics. Overdue c’mon DU, lets go.

    2. Interestingly, implementing the Denver District could be done relatively cheaply – especially compared to the other Denver Impact 2025 initiatives.

  2. Good article, and good to help DU to keep executing on its stated strategy! I am very impressed that DU was able to to R-1 status in research in the last year, and I am hoping that DU is able to gain in the US News Rankings, as #93 is a precarious place to be. I don’t want DU to fall out of the top 100. I would love to see DU burnish its tech credentials to go with a resurgent Daniels Colleges of Business. Now that the College of Arts, Humanities and Social Studies (CHASS) is bringing many disparate programs under a single college, that college now needs a true building of its own to bring that college closer together so that it can have shared identity (like Daniels and Korbel) , be more multi-displinary and less siloed. Additionally, the journalism program needs to be brought into CAHSS building with a modern facility (that it lacks now).

    I’m hoping the Joy Burns Estate Gift could hopefully help to unlock the north end of campus’ building potential. DU has needed an on-campus hotel for 50 years or more and still needs one, and it would be cool to build it as part of a new 4,000-5,000 seat basketball arena as part of the Ritchie Center.

    Campus signage gateways are another long overdue feature that needs to be built, along with coordinated lampposts and sidewalk features to create a branded retail/entertainment district.

    1. Thanks Swami. A great idea on lamp posts and sidewalk features – especially along University and Evans Ave.

  3. Anybody working on latest announcements Samu salmienon forgive my spelling not coming to Du going to UConn like to know what happen. Shia bauim backed out of jr team also Adian Thompson hurt his knee in tryouts

Leave a Reply